I have extensive experience in designing for B2B SaaS platforms. I now work in a code-first AI workflow that goes beyond design, delivering fully functional, production-ready applications built around real user needs and technical precision.

Find me on: X.com, LinkedIn, GitHub, Codepen
Figma Figma Claude Code Claude Code n8n n8n Antigravity Antigravity ChatGPT ChatGPT Gemini Gemini Higgsfield Higgsfield Cursor Cursor Replit Replit Loveable Loveable Framer Framer Figma Figma Claude Code Claude Code n8n n8n Antigravity Antigravity ChatGPT ChatGPT Gemini Gemini Higgsfield Higgsfield Cursor Cursor Replit Replit Loveable Loveable Framer Framer

Portfolio

I've worked across enterprise software, SaaS platforms, and consumer apps - solving complex problems with elegant, user-centred solutions that drive measurable business outcomes.

BrightHR - Recruitment

BrightHR

BrightHR - Recruitment

2.82M

Events

60K+

Users

46.6

Events per user

100K+

Notes created

SPINR - iPaaS

Shaping Cloud

SPINR - iPaaS

75%

Faster Integration

Zero

SQL Required

1st

Enterprise Customer

2019

Launch Year

The Bubble Babysitting App

Bubble

The Bubble Babysitting App

£175k

Seed Funding

150+

Sitters at Launch

300

Beta Sign-ups

4

Major Publications

View all projects

My Process

1. Research
I conduct thorough research into the company, its products and solutions, and the industry landscape. This includes understanding user personas, their jobs-to-be-done (JTBD), and identifying broader challenges and opportunities within the project.
2. Interviews
I engage stakeholders and users in structured conversations that uncover their motivations, behaviours, pain points, and goals, ensuring a clear understanding of their needs.
3. Synthesis
I interpret and synthesise research findings, identifying key trends and actionable insights that validate the core problem and inform the strategic direction of the project.
4. Planning
Using insights from the research phase, I create detailed solutions, including information architecture, sitemaps, and user flows, tailored to each platform's requirements.
5. Design
With a clear plan in place, I develop initial design concepts, refining them through iterative cycles. I primarily use Figma to create wireframes and prototypes, and, when feasible, I build HTML prototypes to support higher-fidelity testing and functionality validation.
6. Testing
I rigorously test designs with real users, observing their interactions and gathering feedback. This iterative process allows me to refine and optimise the experience, ensuring it meets user needs and aligns with project goals.

"I don't design clothes, I design dreams."

— Ralph Lauren

FAQ

Do you code?

I believe in goals, not tools but I have always used code to explore new ways to help me be more efficient. I also run my own web agency site at nativerez.co.uk where I build websites for clients and experiment with new technologies. I'm really enjoying AstroJS at the moment and have been using it for my personal portfolio and client work.

What tools do you use?

My toolkit includes Chrome for browsing, Figma and Principle for UI and prototyping work, Visual Studio Code for code editing, Claude and GitHub Copilot for AI assistance, iTerm2 for terminal work, Todoist and BearApp for organisation and note-taking, and GitHub for version control.

Testimonials

What People Say

"Jamie is a great digital designer with very strong production skills. He is also a font of knowledge on all things technical with his IT experience. To top all that he is a great character who was a great team player in the Mccann Erickson digital team."
Wesley Hogg
Wesley Hogg
Creative Consultant
"Jamie is hard-working and has a freakishly vast knowledge of digital technologies. He can master any creative and development software he wishes and is already proficient with Photoshop, Illustrator, Dreamweaver and Flash. Whether he ultimately specialises in creative or development, his all-round skills and experience would make him a great asset to any digital team."
Tom Hardwidge
Tom Hardwidge
Creative Director at Considered Creative and Founder of Tall Story Games
"Jamie has a great eye for detail and is always quick to pick up on new technological developments. Solution-oriented, and a great team player, I would not hesitate to work with Jamie again."
Juliette Bramall
Juliette Bramall
Accelerating Digital Agency Growth through Operational Process Enhancement and Facilitating Project Management Best Practices, JIRA Implementation & Optimisation
"I worked with Jamie extensively at McCann's and he always added value to the projects with effort, enthusiasm and energy. His Flash skills were always to be relied on and he took a creative brief well and consistently delivered against it. I always felt confident when Jamie was on the job and I'd recommend him as a good team member who helps get the job done."
Jonathan Wilde
Jonathan Wilde
Owner of JWC
"Jamie is a great digital designer with very strong production skills. He is also a font of knowledge on all things technical with his IT experience. To top all that he is a great character who was a great team player in the Mccann Erickson digital team."
Wesley Hogg
Wesley Hogg
Creative Consultant
"Jamie is hard-working and has a freakishly vast knowledge of digital technologies. He can master any creative and development software he wishes and is already proficient with Photoshop, Illustrator, Dreamweaver and Flash. Whether he ultimately specialises in creative or development, his all-round skills and experience would make him a great asset to any digital team."
Tom Hardwidge
Tom Hardwidge
Creative Director at Considered Creative and Founder of Tall Story Games
"Jamie has a great eye for detail and is always quick to pick up on new technological developments. Solution-oriented, and a great team player, I would not hesitate to work with Jamie again."
Juliette Bramall
Juliette Bramall
Accelerating Digital Agency Growth through Operational Process Enhancement and Facilitating Project Management Best Practices, JIRA Implementation & Optimisation
"I worked with Jamie extensively at McCann's and he always added value to the projects with effort, enthusiasm and energy. His Flash skills were always to be relied on and he took a creative brief well and consistently delivered against it. I always felt confident when Jamie was on the job and I'd recommend him as a good team member who helps get the job done."
Jonathan Wilde
Jonathan Wilde
Owner of JWC

Get in touch

Currently looking for new roles

I'm currently open to Senior/Lead Product Designer, UX Designer and Service Designer roles - particularly in HR, Fintech, accessibility, or social impact.

Let's build something that matters.

I'm currently open to Senior/Lead Product Designer, UX Designer and Service Designer roles - particularly in HR, Fintech, accessibility, or social impact.

Protected Content

This project is password-protected. Enter the password to view.