BrightHR - Custom Reporting
UX, Visual Design, Quant/Qual Research
I have extensive experience in designing for B2B SaaS platforms. I now work in a code-first AI workflow that goes beyond design, delivering fully functional, production-ready applications built around real user needs and technical precision.
Portfolio
As Head of UX, I currently lead design strategy for BrightHR, an HR platform serving over 100,000 businesses. My focus is on scaling design systems, building high-performing teams, and creating data-driven product experiences.
I've worked across enterprise software, SaaS platforms, and consumer apps - solving complex problems with elegant, user-centred solutions that drive measurable business outcomes.
Note: My most recent work at BrightHR is subject to NDA and proprietary to the business. Projects marked with a lock icon are password-protected. Password available on request for recruiters and clients.
My Process
1. Research
I conduct thorough research into the company, its products and solutions, and the industry landscape. This includes understanding user personas, their jobs-to-be-done (JTBD), and identifying broader challenges and opportunities within the project.
2. Interviews
I engage stakeholders and users in structured conversations that uncover their motivations, behaviours, pain points, and goals, ensuring a clear understanding of their needs.
3. Synthesis
I interpret and synthesise research findings, identifying key trends and actionable insights that validate the core problem and inform the strategic direction of the project.
4. Planning
Using insights from the research phase, I create detailed solutions, including information architecture, sitemaps, and user flows, tailored to each platform's requirements.
5. Design
With a clear plan in place, I develop initial design concepts, refining them through iterative cycles. I primarily use Figma to create wireframes and prototypes, and, when feasible, I build HTML prototypes to support higher-fidelity testing and functionality validation.
6. Testing
I rigorously test designs with real users, observing their interactions and gathering feedback. This iterative process allows me to refine and optimise the experience, ensuring it meets user needs and aligns with project goals.
"Design adds value faster than it adds costs."
Tools I Use
I really like to search for the right tools and use them to do or communicate what it's needed. I believe that every task has it's own tool to make it right, being it as simple as a pencil or complex as a programming framework.
It's our duty as problem solvers to find what fits best. During my career, I've used lots of tools to prototype, code or conceptualise an idea.
Design & Prototyping
Coding & Writing
Organising
Trello, Notion, Writer Pro, Slack, Teams
Other tools
Spotify, Soundcloud, Dropbox, Google Drive, Google Docs, Google Slides, Coffee
Currently available for new projects.
Latest Posts
Thoughts on design, development, and creativity.