CV

Head of UX

Nov 2024 – Present

Leading the UX discipline across BrightHR’s global product suite. Established improved hiring practices for designers, defined UX operating models, and strengthened collaboration across product and engineering. Spearheaded the integration of AI functionality into the web platform including building the POC using Cloudflare AI workers, expanding BrightHR’s intelligent tooling capabilities. Increased visibility of product analytics across BrightHR through tool standardisation and reporting frameworks. Designed and built a customer feedback portal POC complete with backend to capture user sentiment and close the loop between research, design, and delivery.

Principal UX Designer

Nov 2023 – Nov 2024

Acted as interim Head of Design following three leadership departures, maintaining stability and direction across the UX function. Elevated research visibility and strategic alignment across R&D through improved insight reporting. Led end-to-end design and research for major initiatives including Performance Management, Recruitment, Exchange, HR Advice, Praise, Custom Reports, and Payroll (POC). Partnered closely with engineering and product leadership to deliver scalable, high-impact solutions within BrightHR’s enterprise platform.

Senior UX Designer

Mar 2020 – Nov 2023

Joined the .com team to lead UX and visual design across BrightHR’s marketing and digital properties before establishing and championing BrightUI, the company’s design system. Introduced and scaled Figma as the core design tool across all product teams, standardising workflows and improving collaboration. Delivered research-led design across multiple product areas, including VaccTrak, ANZ Accrual, Bulk Upload, and early iterations of Performance Management.

UI/UX Designer

Jul 2019 – Dec 2019 (6-month contract)

UI/UX Designer

Aug 2015 – Feb 2020

Responsible for ideation, wireframing (varying fidelity), prototyping, visual design and front-end development. Worked with developers on large-scale enterprise software on Azure; contributed to brand and marketing collateral and nurtured the website.

Selected Projects

• SPINR — spinr.io
  iPaaS data integration platform enabling unified data views and API sharing. Lead product designer: wireframes & prototypes, ceremonies, brand, React design system, and marketing site.
• Bubble — joinbubble.com
  Parents find and book babysitters via trusted connections. Lead product designer for MVP (featured in Wired, Daily Mail, The Guardian); brand & marketing assets, site design and build.
• Agrimetrics — agrimetrics.co.uk
  Web platform to track YoY farmer crop yields. Product design, wireframing, prototyping and front-end UI (Bootstrap), plus brand and marketing website.

Senior UI Designer/Developer

Jan 2013 – Aug 2015

Set up and led the new digital venture: strategy, board-level workshops, supplier/partner management, and delivery of websites, apps, email, display, showreels and presentations.

Senior Interactive Designer/Developer

Jul 2010 – Jan 2013

Interactive Designer

Feb 2008 – Jul 2010

Websites, digital display (concept → production), email builds, portable presentations and video. Scoping, sitemaps, wireframes; worked with IAs/devs/PMs; mentored two juniors.

Junior Interactive Designer

Feb 2007 – Feb 2008

Digital Production Executive

Feb 2006 – Jan 2007