CV

Lead Product Designer | https://www.avensure.com/

Aug 2026 – Present

Leading product design on PeopleCloud, Avensure’s HR platform.

Founding Designer | https://drive.day

Jun 2026 – Aug 2026

Leading design at Drive.Day, an early-stage startup building an app that helps driving instructors manage their day-to-day: diary and lesson scheduling, payments, pupil management and syllabus tracking.

Head of UX | https://www.brighthr.com/

Nov 2024 – Jun 2026

Lead the UX function across BrightHR’s global product suite, managing a team of eight designers and researchers.

• Solidified and clarified existing UX processes across R&D, increasing visibility of research activity, effort allocation and recurring or conflicting insight themes across teams.
• Took ownership of activation and engagement reporting, regularly presenting product performance, user feedback and behavioural trends to global service leaders.
• Established a three-stage hiring and onboarding framework for new UX hires alongside a structured progression model to strengthen senior capability within the team.
• Took the initiative to design and build BrightHR’s first AI-powered assistive features across Recruitment and Performance, driving 6,000+ AI-assisted content generations within six months and achieving ~50% adoption in job creation flows.
• Instrumental in the creation of Brainbox+, an LLM product trained on proprietary Peninsula advice data, and helped unify the global AI branding across the Peninsula group companies.
• Transferred behavioural analytics ownership into UX by standardising on Userpilot (integrated with Salesforce), accelerating speed to insight and reducing dependency on BI. Leveraged visual event labelling to enable designers to build their own trend, funnel and feature-adoption reports, embedding measurement into day-to-day practice.
• Proactively addressed the loss of customer feedback functionality following the Pendo to Userpilot migration by designing and building a full-stack proof of concept feedback platform, reinstating feature requests, customer voting and a structured two-way feedback loop between UX, Service and customers.

Principal UX Designer

Nov 2023 – Nov 2024

Entrusted with leading the UX function during a period of organisational transition, restoring stability, reinforcing ways of working and maintaining delivery momentum across multiple product domains.

• Increased research visibility and strategic alignment through improved insight reporting and synthesis.
• Led end-to-end design and research across major initiatives including Performance Management, Recruitment, Exchange, HR Advice, Praise, Custom Reports and Payroll POC.
• Led the end-to-end design of Performance Management (Goals & Reviews), supporting 72K+ users and generating 2.3M+ behavioural events post-launch across five regions, establishing structured goal tracking, review cycles and templated workflows with sustained engagement across web and mobile.
• Partnered with Product and Engineering leadership to deliver scalable enterprise solutions across BrightHR’s SaaS platform.

Senior UX Designer

Mar 2020 – Nov 2023

• Led UX for BrightHR’s primary lead generation and ecommerce channel (BrightHR marketing website), designing and optimising Book a Demo journeys, pricing pages and buy online flows, as well as product marketing and PPC landing experiences.
• Transformed a fragmented component approach into BrightUI, a production-grade design system built in React and Storybook, now covering 95% of the product estate.
• Introduced Figma organisation-wide and led the migration from Adobe XD, replacing a lightly adopted legacy component library and standardising scalable design workflows.
• Built the initial system foundation independently before partnering with engineering to rebuild it from first principles, significantly improving consistency between design and production code.
• Designed and launched a dedicated documentation platform (ui-docs.bright.hr) with CMS capabilities, enabling designer-led governance and continuous system evolution.
• Materially improved delivery velocity, cross-team collaboration and visual consistency across BrightHR’s global product suite.

UI/UX Designer | https://www.shapingcloud.com/

Aug 2015 – Feb 2020

Worked across enterprise Azure-based platforms spanning product design, prototyping and front-end implementation.

Selected Projects

• SPINR (iPaaS Data Integration Platform)
  Lead Product Designer. Owned product UX, prototyping and React-based design system. Led stakeholder workshops and defined brand and marketing website.
• Bubble — joinbubble.com
  Lead Product Designer working directly with founders. Delivered MVP UX, brand and marketing site. Product featured in Wired, The Daily Mail and The Guardian.
• Agrimetrics
  Designed and built front-end UI for crop yield analytics platform. Delivered brand and marketing website.

UI/UX Designer | https://sputnik.digital/

Jul 2019 – Dec 2019 (6-month contract)

Senior UI Designer/Developer | https://www.stmagency.co.uk/

Jan 2013 – Aug 2015

Helped establish and scale the agency’s digital capability. Led strategy workshops, managed suppliers and delivered end-to-end digital output across web, mobile and campaign platforms.

Senior Interactive Designer/Developer

Jul 2010 – Jan 2013

Interactive Designer | https://mccann.com/

Feb 2008 – Jul 2010

Progressed from Digital Production Executive to Interactive Designer (2006–2010). Delivered websites, digital campaigns and interactive media for major brands including Sainsbury’s Bank, Pets at Home, Princes Group, SSL International (Durex), UPS, InterContinental Hotels Group and American Airlines. Collaborated closely with strategy, account and technical teams and managed and mentored junior designers.

Junior Interactive Designer

Feb 2007 – Feb 2008

Digital Production Executive

Feb 2006 – Jan 2007