Visual Design

Alpha LSG were looking to push more products to the consumer whilst they fly. I explored concept ideas for their IFR (In Flight Retail) app, designing a tablet-based shopping experience that passengers could browse during their flight. The designs covered marketing screens, product browsing on tablet, and a mobile companion app — all aimed at making the in-flight retail experience feel modern and effortless.

A brand refresh and set of website concepts for Jucee, a fruit squash manufacturer. The work covered updated branding, packaging-inspired colour palettes, and responsive web layouts that brought the playful, vibrant character of the product range into the digital space.

A brand refresh and eCommerce website concepts for Ryman, the well-known high street stationery supplier. The designs explored how the brand could translate into a modern, responsive online shopping experience while retaining the recognisable Ryman identity customers already trusted in-store.

While working at Shoot the Moon I was asked to support a wider rebrand exercise for The Money Shop. The goal was to modernise the existing visual identity, create a clearer hierarchy for products, and explore how the refreshed brand could live on a responsive website that felt more approachable and trustworthy.

The existing site had grown around the business rather than the customer. Messaging for loans, money transfers and in-store services was competing for attention, making it harder for customers to understand what they could actually do online vs in-store. I audited the existing site structure, proposed a revised homepage layout grouping services into clearer categories, and designed responsive page concepts demonstrating how the new brand system could scale from mobile up to desktop.

I also created UI patterns — cards, banners, CTA treatments — that expressed the new colour palette and typography, and prepared presentation boards for client review. The concepts gave the client a tangible view of how the refreshed brand could work digitally, and created a starting point for future IA and content work. The layouts were later used as reference material for follow-on production work handled by the agency's development partners.

Scorpio Worldwide had built a 20-year reputation on personal relationships and exceptional service, but their digital presence didn't match their market standing. I created responsive website concepts that worked for multiple B2B audiences — airline buyers, travel retail concessionaires, and brand partners — while showcasing their extensive portfolio across watches, jewellery, electronics, and beauty categories.

Working closely with the Shoot the Moon team and Scorpio's management, I conducted stakeholder interviews, developed information architecture for their vast product catalogue, and designed responsive page concepts from mobile up to desktop. The homepage introduced visitors to Scorpio's story and values, while category pages organised brands like Aviator, Just Cavalli, Pierre Cardin, Revlon, and Victoria's Secret with compelling product photography.

The brand identity balanced the approachable, family-business values that defined Scorpio with the professional standing expected of a major player in global travel retail backed by Gebr Heinemann. A sophisticated neutral palette kept the focus on their premium brand partnerships and product photography.

Upon disembarkation, B2B customers are given a chocolate as a thank you for flying. Flybe wanted to improve customer retention by using new technologies — Layar and Blippar were popular at the time, so I designed a solution where the chocolate wrapper itself became scannable.

The app kept track of loyalty points, let passengers discover destination info through hotel, taxi and restaurant affiliations, and offered a points exchange program with prize draws and third-party rewards. GPS indicated passenger density across Flybe destinations, enabling a B2B network where frequent flyers could connect with other business customers via LinkedIn or Twitter.

Scannable Flybe triggers could appear across multiple touchpoints, each worth loyalty points. The disembarkation chocolate carried the highest value. Each trigger was unique to prevent duplicate scans and ensure correct point allocation.