The Money Shop
A brand refresh and set of responsive website concepts for a well-known high street financial services provider.
Tools
- Sketch App
- Adobe Photoshop
- InVision
Deliverables
- UX
- Website Concepts
- Visual Design
- Branding Support
Type
- Financial Services
- B2C
Brief
While working at Shoot the Moon I was asked to support a wider rebrand exercise for The Money Shop. The goal was to modernise the existing visual identity, create a clearer hierarchy for products, and explore how the refreshed brand could live on a responsive website that felt more approachable and trustworthy than the incumbent experience.
Challenge
The existing site had grown around the business rather than around the customer. Messaging for loans, money transfers and in-store services was competing for attention, which made it harder for customers to understand what they could actually do online vs in-store. The challenge was to rationalise the content, dial up brand confidence, and show that the service was responsible and transparent.
My Role
I was responsible for the web experience concepts. Working from the updated brand direction supplied to our team, I:
- Audited the existing site structure and identified high-friction journeys.
- Proposed a revised homepage layout that grouped services into clearer categories.
- Designed responsive page concepts to demonstrate how the new brand system could scale from mobile up to desktop.
- Created UI patterns (cards, banners, CTA treatments) that expressed the new colour palette and typography.
- Prepared presentation boards for client review so the creative and client services teams could tell a coherent story around the rebrand.
Website concept
A hero-led layout that immediately surfaces the priority service, supported by a secondary panel for in-store actions and a third row for educational content about responsible lending.
Money Shop Logo
The Money Shop logo refresh focused on modernising the existing brand while maintaining recognition on the high street. The updated wordmark used a bolder, more confident typeface, and the signature "you can trust" speech bubble device was refined to work more effectively across digital and physical touchpoints.
The logo needed to work at small sizes for mobile interfaces as well as large-format applications like storefront signage, so we created multiple lockup variations to ensure flexibility across all brand applications.
Results
The concepts gave the client a tangible view of how the refreshed brand could work digitally, not just in print or in-store. They also created a starting point for future IA and content work, showing clearer user paths to key tasks (apply, find a store, send money). The layouts were later used as reference material for follow-on production work handled by the agency's development partners.